Web Promotion/SEO

We at Ikon Infosystems offers:

  • Search Engine Optimization Consultancy
  • Search Engine ranking improvement consultancy.
  • Web site positioning consultancy
  • Search engine ranking consultancy.
  • Search engine ranking improvement consultancy
  • Website promotion consultancy
  • Increase your online presence and reputation.
  • Increase the visibility of your website in major engines
  • Increase traffic.
  • Increase leads, sales and profits from your website.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

New sites do not need to be "submitted" to search engines to be listed. However, Google and Yahoo offer a submission program such as Google Sitemaps that an XML type feed could be created and submitted. Generally however, a simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days or even weeks from the acquisition of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

For those search engines who have their own paid submission (like Yahoo!), it may save some time to pay a nominal fee for submission. Yahoo!'s paid submission program guarantees inclusion in their search results, but does not guarantee specific ranking within the search results.

Link Building Services

Link popularity is referred to as the process of enhancing the popularity of a webpage by linking it to other domains to increase search engine ranking of a webpage. Link building, apart from increasing the ranking of a webpage on search engine key word search, also helps increase the PR of a page. Mere search engine optimization, no mater how nicely done, is not sufficient enough to guarantee high search engine ranking.

It’s very important to get your site on the competitive position in the online market. So, now many questions arise like how this can be possible? How one can increase customers interest on own site? What steps are to be taken to increase traffic? What can be done so that site rank high in search engines? And many more....

Link building is one of the answers to these questions. Link building is to build quality inbound links to own site with the intention to get the answer of all above questions.

Link building is one of the most important factors to get your site to rank high in the major search engines. As a result, it increases your traffic significantly. So always keep in mind that which link brings more traffic and attract clients. In addition, it also increases the website importance.

Link building is not just the no. of links you get, but is the benefit which those links give to your business. Link Building helps your site to gain page rank. Higher the page rank, more chances it gives your site to rank high in search engines with relevant keywords. Link building campaign to drive relevant traffic, you're brand and improve you link popularity and search engine rankings.

Internet Marketing Services
A site without web marketing gets lost in cyberspace because seeking success for any project without the use of a well-thought Internet marketing strategy is like trying to navigate a ship in bad weather, while under torpedo attack, and with neither a compass nor a clear idea of where you are going.

Internet marketing refers to the use of the Internet as a medium of sales for a company’s products or services. Today, where commerce over the Internet is outpacing traditional sales, more and more companies are looking forward to Internet marketing. Companies desiring to offer their product through the Internet have to design a website and make that website rank high in search engines so that it is easily viewable by its potential customers. This requires proper planning, implementation, and maintenance of a website.

Ikon Infosystems is a leading web design company in India offering quality online marketing solutions to organizations across the globe who want e-commerce to be an integral part of their marketing strategies. Since our inception we have helped a number of organizations increase their online marketing scope with highly effectual web sites.

A marketing plan is essential for every business operation and for efficient and effective marketing of any product or service. It acts as a road map and helps you become aware of problems, opportunities and threats in the future and the same goes for internet marketing.

Web Promotion

Web promotion is referred to as promotion of a website over the Internet. Web promotion involves optimizing the website in such a way that it ranks high in search engines for a particular keyword or keywords. This is done through search engine optimization or SEO.

Website promotion also highlight the fact that doing well with search engines is not just about submitting your website to various search engines like Google and Yahoo. It is about the overall job of improving how your website interacts with search engines, so that the your prospective customers can find you.

Search engine optimization involves a combination of techniques such as Search Engine Submission, link popularity building, search engine friendliness, title and Meta tag optimization, seo copywriting, and more. In other words, optimizing a website for search engines require a deep knowledge of the working of search engines, which is possible only after considerable experience.

Search engine optimization or SEO is one of the areas where we outpace our competitors by a great extent. What we offer in this domain are thoroughly researched by our experts and tested in real time.

Once a project is handed over to us, we perform a deep analysis of the website content along with a competition analysis. It is only after this that we start identifying the keywords and key phrases that best represent your company. Moreover, we do SEO manually after a deep analysis of competition as well as search engine requirements.

PPC Management

PPC has a number of advantages to businesses of all sizes. Here are just a few:

Small initial investment. The search engines don’t charge a fee to place or run your ad. You only pay for the users that click on the ad.

Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.

Realistic for all businesses, regardless of size. PPC can create a level playing field for small businesses, especially if you are smart about picking the right keywords. Your ad might be right above or below a large business or national chain, depending on how much you bid for keywords or phrases and the kind of words you target.

PPC or Pay Per Click is a method of advertising on the web where the advertiser pays the search engine each time a visitor clicks on the displayed link. A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

PPC has a number of advantages over ordinary SEO. First of all, it is independent of search engine ranking and its rank can be controlled. Secondly, changes can be made to it depending on the current business condition. Thirdly, PPC is not affected by search engine algorithms and hence companies employing PPC technique need not update their websites on a regular basis.

Affiliate Marketing Solutions

Affiliate marketing is the system of advertising where a website agrees to display some links of another website in exchange of a percentage from sales generated for theirs’. Affiliate marketing is a widely tested and cost effective method of online marketing, no longer among startups, but successful companies who rely heavily on affiliate marketing to expand their client base.

Whether you looking for a broad spectrum campaign with a large number of affiliates or a highly focused campaign targeted towards a small group of high valued affiliates.

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