When designing a new web site or web site Redesigning or web site revamping an existing web site there are certain important things which must be kept in mind to hold a person’s attention to your web site.
- It should be Easy to find
- It should be Easy to navigate
- It should be easy to read and download
- It should have Correct grammer.
- It should be consistent in layout and design.
Not getting the results you want?
Take a moment and look into your web site. Is it helping your cause in becoming a better company? Is it an extension of your brand identity? Is it easy to navigate, creative enough and make a favorable impression? Are you getting new customers? Are you getting a lot of hits? Are you converting enough of them into leads?
Have you noticed that your competitor's website looks a lot better than yours? Or may be you need a change of pictures - new colors, better content and better navigation throughout your site. You should change your website's design at least once a year if not six months.
Redesigning our customers Web Site Lead to
- Increase Sales by more people visiting their site.
- Attract More Hits : Our fresh and creative websites attract more consumers, who stay longer.
- Encourage More Conversions from web browser to leads through proven effective i-Marketing techniques.
- Encourage More Conversions from web browser to leads through proven effective i-Marketing techniques.
- Search Engine (SEO) compliant websites.
- Create Attractive Websites in conformity with your brand image which will help in information dissemination to your customers
When a visitor hits your web site you have few seconds to make your first impression and if it is not good, you have lost that visitor from becoming your potential customer.
Attention to detail designing and content can take you a long way.
You do not require lot of bells and whistles to attract visitors. A simple, professional and well designed website is generally a winning combination. Nobody likes to wait for a Flash intro page to load for a couple of minutes, flashing graphics, moving text, you have all seen "those" sites - the ones that crash your browser or require you to download plug-ins just to view them.
There may be a lot of web designers who claim that they can design well, but do they really know this, that designing a web site and designing a professional web site to hold a person’s attention are two different things.
Remember, just because your neighbors 14 year old can build a web page with Front Page Express, doesn't mean it's going to be a success.
It takes talent, learned skills and a lot of hard work to be able to create a successful Internet presence.
Web Site Redesign Tools and Checklists
Just check your web site and ask your designer whether he/she has followed this steps while designing your web site. If not then let us design your web site and feel the difference.
We follow certain strict rules while designing a web site for our clients so that it can help them to boost their sales by attracting attention of a visitor which ultimately end up in becoming their potential customers.
Follow these Tools and Check List and improve your web site accordingly:-
1) Look and Feel of your web site
The look and feel forms a very important part of your web site to hold a person’s attention. First you have to decide what is the mood or emotion you want to display
Through your web site medium. It can professional, technical, academic or anything else.
Keep these adjectives in mind before designing/redesigning your web site, because your web site is the face of your company.
2) Target audience
Decide the top three categories of visitors visiting your web site. Try to get into their shoes and think like them. Write a few words that might interest these people and cause
them to respond to your web site.
3) Research on your competitors
One should always learn from their past mistakes and swear upon themselves not to repeat them again. Likewise you should analytically at competitors web site and get ideas about the latest web design, technology and communication concepts. You should also make notice of the particular keywords they are using to attract the attention of people coming to search engines.
4)Why people should visit your web site
List at least five reasons that why should people visit your web site. They should come to your web site for some information or are in need of your company’s product
or service or it can be some other reason.
5) Is your web site attractive enough
A visitor who visits your web site should find something interesting which will force him/her to come back to your site. Try to find out something which will force the visitor to bookmark your site. Write or design your web site in such a manner that will be remembered about your web site.
6) Brainstorming Session
Do collect different ideas not only from the stakeholders of your web site but also from your friends and other related people about how to improve your web site. Write down those ideas that came from brainstorming sessions and try to use them to improve your web site.
7) Critically analyze your existing web site
To improve anything one should always try to find negative things.
Same goes for your web site also. Just sit down with your team and critically
evaluate your existing web site and try to find out the success and failure of your site. Honestly ask your people what is missing which makes your web site look less attractive. Write down the points and start working on them.
If it is said that content is the king of your web site which can take your company to greater heights it would not at all be wrong. This is probably why people come to your web site to collect much needed information. The content should be well written, grammatically correct so that it communicates what it is supposed to. Designing a high quality web site is a team effort which starts with selecting the right people who know their job properly. Be it a talented web designer or a web programmer or the web site content writer.
So in a nutshell the job of content writer is equally important as that of a web designer.
9) Role of search engines
Search engines analyze the key words which are written using Meta Tags in the web site code. One should always design a web site keeping in kind the to get good rankings on a search engine with different keywords. Since many pages on your web site can be indexed with a search engine this becomes an important strategy in attracting visitors.
10) Analyze Visitors Keywords
First decide on your target audience. After that try to make out what are the probable keywords which they use on different search engines. It will be of no interest if you are not getting the right people at your web site because they are not
your target. So redesign your web site and move the site content, design and promotion
towards the target audience.
11) Personal Interest
Some of the visitors may be interested in knowing your company over and above the information which they got from your web site. Some people may want to know how does the office of this company look like? If you answer them truly then it may help to build credibility, trust and above all long term business relationship which every business strives for. You can post a Newsletter or current projects or even write a short biography about your employees.
Internet speed is still considered to be a major bottleneck on the internet. If
a visitor is connected through a dial up and not through a broadband connection then only a small amount of information can travel through a phone line. This is what limits the ,size of pictures, amount of sound and many other aspects of internet.
It happens very rarely when the visitor will wait for the web page to get completely downloaded. You should try to make your web site as light as possible. Just remove any picture or animation which makes your site heavy & acts as a bottleneck for its fast downloading.
All modern and advanced web sites today are taking full advantage of the components like discussion forum , poll survey , guest books chat modules etc. While designing or redesigning a web site you should always keep in mind of how to make use of these components for an added advantage.
13) Is you Web site helping you to make a good business with your clients
At the time of designing a web site you should always think from the point of view of your visitor/customer. Try to put yourself in his shoes and try to find a piece of information and ask yourself twice, how easy it was to reach that information. If there were long steps to reach that information, try cutting those steps short. Also make the steps of ordering an information short.
Without interaction a visitor or a customer who is dealing with you can probably feel lonely and go away. While designing/redesigning a web site you should always keep in mind that there should be an option given on the web site from where he can easily ask a question about your product or even may ask the status of his order in progress. This type of interaction can make the things flow smoothly.
15) International Audience
If your audience is international & scattered all over the the globe then you should keep few things in mind while designing or redesigning your web site.
Many countries/places still not have fast internet speed. So try not to put very heavy graphics which will make slow, the downloading process of the web page . This in turn will force the visitor to move ahead without visiting your web site. Also try to
remember that average monitor size in various countries still varies between
14-15 inches. Do not make use of any phrases which may not sound easy to understand or is culture dependant.
16) The last and the most important is to find out the Right set of people to design / Redesign your web site.
When you visit a web site, you may always feel that there is something missing in that web site. May be something is missing in the text material and or the images or the animation is lacking the much needed punch.
So always select a team with a right blend of professional people having the right mix of
experience and talent. Do not regret a poor decision in choosing who redesigns your web site.
What Can we Do For You A Redesign Services?
Web site is a face of your company. A visitor sitting thousand of miles away cannot visit your office premises but comes to know about your company’s worth only through the information which you provide him through the medium of your web site.
An organization’s web site is much more than just another communication vehicle for the internet. We design and develop custom web sites that help build brands, promote products and enable e-Commerce solutions. We specialize in bringing businesses online with innovative technologies and approachable design. Successful web site design lies in its ability to combine rich content and innovative design with intelligent applications. We create dynamic web sites that interact with users and reflect the image of your organization.
We work closely with our customers to develop a fully integrated web presence that bridges the gap between internet technology and specific business goals and needs, while trying to convey everything to you in plain English
We design and develop eye-catching and professionally custom web and multimedia sites for a multitude of businesses. Our highly skilled, creative and experienced designers follow the rules which are mentioned above in creating your web site to provide you with a competitive advantage in positioning your services and products.